Introduction to Event Management: The Basics

Think back to the last event you helped plan - it could be a small group activity, a surprise party, or even a team offsite. Now think about the biggest, fanciest, most over-the-top event you have ever attended in your life...

Pretty different experiences huh?

The (awesome) thing about event management is that while those two events could not be more different, the structure marketers use to plan those events and the processes we follow more or less stay the same.

Don't believe me?

Both events have attendees
Both events have some sort of registration or invitation process
Both events have a set agenda
Both events have communication channels...
And I can go on!

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In this course, I use a free and popular tool - Google Sheets - to walk you through step-by-step how I go about planning events at work as a Product Marketing Manager.

Over the past few years, I've been responsible for hundreds of offline and online events; ranging from small-scale C-level Roundtables that take place during a single afternoon to thousand people webinar series that last for several months

First - I go over the structure of my Event Management template on Google Sheets (i.e. how I set it up)

Second - I deep dive into each tab, explain the purpose of that tab, and go over adjustments I'd make "in real life"

Finally - I share advanced project management tips that extend beyond just events

WHO am I?

I'm Jeff, a full time Product Marketer. In my spare time I like to tinker with tools and create systems that help me get things done faster - or as one of my friends puts it: "Get better at being lazy"

Ahmad Nakeshbandi

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