How To Be An Independent Artist: Identity, Branding, & Independence
BENNETT ELIOTT, Independent Artist, Songwriter, Producer
Ve esta clase y miles más
Ve esta clase y miles más
Lecciones en esta clase
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1.
How To Be An Independent Artist Introduction
1:05
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2.
Discovering Your Artist Identity
3:04
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3.
Building Your Artist Brand
3:37
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4.
Releasing Your Music Independently The Right Way
3:52
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5.
Music Marketing & Audience Growth
3:55
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6.
Understanding the Music Industry
3:32
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7.
Monetising Your Music & Career
4:01
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1
Estudiante
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Proyectos
Acerca de esta clase
If you're dreaming of building a successful music career on your own terms, this course is for you. How To Be An Independent Artist is an in-depth guide to navigating the modern music industry without waiting for a label deal or manager to open doors for you.
Taught by a singer-songwriter, music producer, and independent artist whose songs have been featured on BBC Introducing and editorial playlists, this course is designed to give emerging artists real, actionable strategies for growing their careers.
In this course, you'll learn how to:
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Define your unique artist identity and sound
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Build an authentic brand that connects with your audience
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Distribute your music across major platforms
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Understand label deals, what to look for, and how to protect yourself
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Create an effective DIY marketing strategy
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Use social media and content to build your fanbase
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Monetise your music and plan long-term growth
Whether you're just starting out or looking to take control of your music career, this class will give you the tools, mindset, and confidence to thrive as an independent artist in today’s industry.
By the end of this course, you’ll have:
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A clear artist vision and brand strategy
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A music release plan tailored to your goals
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A toolkit of promotional tactics you can start using right away
Join now and start building the career you’ve always wanted!
Conoce a tu profesor(a)
Hi, I'm BENNETT ELIOTT, an independent artist, songwriter, and producer with a passion for creating music that connects on an emotional level. My journey began when I studied Independent Music Production at York St John University, where I honed my skills in songwriting, production, and storytelling. Over the years, I've released original music that has been featured on BBC Introducing and multiple radio stations, resonating with listeners through its honesty and vulnerability.
As a self-produced artist, I've learned the ins and outs of crafting songs from scratch, even without access to live instruments. My experience includes producing two EPs, including my most recent release, I Know You Know, which explores themes of self-reflection, vulnerability, and openness.
I'm he... Ver perfil completo
Proyecto de clase práctica
Throughout this course, you’ll complete a series of in-depth exercises that will guide you through defining your artist identity, building your brand, understanding distribution, planning releases, and navigating marketing as an independent artist.
Your class project is to bring all of that together into your Indie Artist Starter Kit:
a personalized, practical toolkit that reflects what you’ve learned and the direction you want to take.
To complete your project, compile the following based on your exercises:
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Artist Identity Summary
A clear paragraph or short bio that captures your sound, story, and artistic values. -
Brand Snapshot
A mood board or written breakdown of your visual identity: colours, imagery, fonts, and vibe. (You can upload a Canva image, PDF, or simple notes.) -
Release & Distribution Plan
Choose one track (or an upcoming project) and outline how you plan to release it: platforms, timeline, and whether you’ll use a distributor. -
Marketing Approach
A brief strategy describing how you’ll promote yourself. This might include social media platforms you’ll focus on, content ideas, or grassroots efforts like local gigs. -
3-Month Action Plan
Set realistic short-term goals for the next 3 months. What are your first steps as an independent artist using the strategies you’ve learned?
Sharing Your Project
Upload it in any format you like. Text, PDF, slide deck, or mood board. The important thing is that you’re bringing your vision and strategy into one place.
This project isn’t about perfection — it’s about clarity, confidence, and action.
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