Digital Products for Creatives: From Idea to Launch
Dr. José Prabhu J, Professor & Researcher of Business & IT
Ve esta clase y miles más
Ve esta clase y miles más
Lecciones en esta clase
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1.
Introduction
3:30
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2.
Foundations of Digital Product Creation
8:46
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3.
Ideation & Product Validation
8:59
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4.
Creating Your Digital Product
8:22
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5.
Packaging & Pricing Strategies
10:24
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6.
Building Your Sales Platform
9:59
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7.
Marketing & Launch Strategy
10:11
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8.
Scaling & Income Systems
9:47
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Acerca de esta clase
"Digital Products for Creatives: From Idea to Launch" is a comprehensive, hands-on course designed for artists, designers, educators, freelancers, and digital entrepreneurs who want to turn their creative skills into profitable digital products. Whether you’re looking to sell templates, online courses, downloadable assets, or design bundles, this course guides you through every stage—from finding the right idea and validating it, to creating, marketing, and launching your digital product with confidence. With practical tools, proven frameworks, and real-world examples, you’ll learn how to build products that resonate with your audience and generate scalable income online.
Through seven structured modules, you'll explore key areas like choosing your niche, packaging your offer, pricing strategies, setting up digital storefronts, and executing effective marketing and launch plans. You’ll also discover how to automate your sales with evergreen systems and expand your brand through product ecosystems. By the end of this course, you'll not only have launched your first (or next) digital product but will also be equipped with a roadmap to grow your creative business sustainably in the digital economy.
Learning Outcomes
By the end of this course, learners will be able to:
- Generate and validate profitable digital product ideas aligned with their creative skills and market demand.
- Create high-quality digital goods—such as templates, courses, and downloadable assets—using industry-standard tools and design principles.
- Develop effective pricing, packaging, and branding strategies to position digital products for success in competitive marketplaces.
- Build and optimize digital storefronts on platforms like Gumroad, Etsy, or personal websites, ensuring a seamless customer experience.
- Launch and scale digital products using strategic marketing and automation, including email funnels, content marketing, and evergreen sales systems.
Who Is This Course For?
This course is ideal for creative professionals, freelancers, digital artists, educators, content creators, designers, and solopreneurs who want to monetize their skills by creating and selling digital products. If you’ve ever thought about turning your ideas into downloadable assets, online courses, templates, or design kits, this course will provide you with a clear, actionable roadmap.
It’s also perfect for aspiring digital entrepreneurs who are looking to build a passive income stream, grow a personal brand, or start an online business with low overhead and high scalability. No prior experience in selling digital products is required—just a creative mindset and the motivation to launch something of your own.
In this course, I would like to teach the 7 major topics:
Module 1: Foundations of Digital Product Creation
Module 2: Ideation & Product Validation
Module 3: Creating Your Digital Product
Module 4: Packaging & Pricing Strategies
Module 5: Building Your Sales Platform
Module 6: Marketing & Launch Strategy
Module 7: Scaling & Income Systems
Learn today & Thank you
Good Luck !
Conoce a tu profesor(a)
Prof. Dr. Jose J (Dr. Jose Prabhu Joseph John) is a distinguished educator, esteemed researcher, and subject matter expert in the fields of Business management, Information technology through online education. With a passion for fostering academic excellence and empowering learners worldwide, Dr. Jose J holds positions as a Researcher and Professor of Florida Christian University, Florida and UNICEPES Universidad Centro Panamericano de Estudios Superiores as well as the International Business School at Beijing Foreign Studies University. As a reputed researcher and professor on various educational institutions, Dr. Jose J shares his wealth of knowledge and expertise through engaging online courses that inspire and transform learners from diverse backgrounds. With a dedication to innovat... Ver perfil completo
Proyecto de clase práctica
Project Title:
"From Concept to Sale: Build and Launch Your First Digital Product"
Project Description:
In this capstone project, students will apply the full course framework to conceptualize, design, market, and launch a real or prototype digital product. This could include a template (e.g., social media kit, resume design), an online mini-course, a digital planner, stock asset bundle, or any other sellable digital good. The goal is to walk through the entire lifecycle—from ideation to launch—while documenting key decisions, tools used, and marketing strategies.
Students will complete and submit a project portfolio that demonstrates each stage of their digital product journey. This hands-on assignment encourages real-world application and helps build a launch-ready product that can be sold online or showcased as part of a creative business portfolio.
Project Methods & Deliverables:
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Ideation & Validation
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Brainstorm 3 product ideas
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Select one and conduct basic market validation (e.g., audience survey, online research, pre-launch waitlist)
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Product Creation
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Use tools like Canva, Notion, Adobe, or Teachable to design a functional digital product
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Include branding elements (logo, cover design, instructions or user guide)
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Pricing & Packaging
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Set pricing strategy and explain rationale
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Create final digital product bundle (PDF, ZIP, hosted course, etc.)
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Storefront Setup
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Choose a selling platform (e.g., Gumroad, Etsy, Shopify, etc.)
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Upload product, write product description, and configure checkout/download settings
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Launch Campaign
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Design a basic launch plan (e.g., social media posts, email teaser, countdown)
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Submit screenshots or mockups of promotional materials and pre-launch landing page
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Reflection Report
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500-word reflection on the process, lessons learned, and next steps for product scaling
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