ABOUT ME

My name is Sydney Khan and I live in Oakland, California. I have always had a passion for art, but I am currently in college pursuing a different field of work, skillshare is great because I am still able to feed my need for art!

I had already created an Etsy brand which I was not happy with. After taking this class I was happy with my brand name because I did some research and made it the brand I wanted it to be. The class was focused which helped me hone my brand soon to give it more oomph! I make handmade jewelry and would like to eventually expand my shop to include some of my illustrations or other artistic work in the future.

MIND DUMP

tropikali! - image 1 - student project

independent.energetic.warm. handmade jewelry. wearable statement pieces. etsy. instagram. local craft shows.

Heres a very premature sketch of potential logo art.

MOOD BOARD- PERFECT CUSTOMER

Empowered and socially conscious females, who are bold, strong and vibrant. Probably pursuing a career in art, social justice or a non-profit . Free spirit who loves to DIY, be outside and read good books. Loves animals and has a comfortable and eclectic sense of bright style.

tropikali! - image 2 - student project

LOGO MOOD BOARD

I started getting really inspired and couldn't stop myself.

tropikali! - image 3 - student project

BRAND QUESTIONNAIRE

tropikali! - image 4 - student project

tropikali! - image 5 - student project

It's a bit wrinkled form my backpack and has brainstorming doodles and words on the back!

BRAND/MISSION STATEMENT

tropikali: Vibrant designs worked into your everyday wardrobe to help you stand out and feel empowered each and everday

WHAT I SELL: Handmade jewelry

PRICING: 20-100

TARGET MARKET: Young bold females who are creative and appreciate handmade goods. Appreciation for detailed work and like vibrant color palettes

3 WORDS: VIBRANT FIERCE NATURAL

LOGOS I LIKE: FREEPEOPLE, simple stylish handlettering. NINKASI BREWERY, bold and intricate prints patterns that tell a story about each beer

MY COMPETITORS: Other jewelers who specialize in intricate seed beaded projects

COLOR: Very colorful, bright, warm tropical colors.

Budget: I would like to create it myself!

Thanks for checking out my project! I always appreciate feedback and can't wait to get started on the next class for logo design! I'm new to skillshare and have been doing things a bit out of order so I'm ready to be more organized with this next class!

Here is my etsy shop currently which I hope to make over, check it out if you'd like!

www.etsy.com/shop/tropikali

Sydney Khan

Jewelry Artist

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