1. Research

I started the research looking at some of the bikes menioned on the brief. As you can see below photos of the Achielle and Papillionaire.

BikeBook First Try - image 1 - student project

After looking at the bikes I thought that maybe they could use the bikes as a way to keep their brand identity (buying the bikes that had the same colors in every city).

The brief also mentioned the Tone. I thought that, to diferrentiate from the competitors they should go with the

Adventurous and fun

It's all about the excitement

Modern

2. First Colour Scheme

Since I picked adventurous, fun and excitement, I thought that I should try something warm. I came up with the colors below.

BikeBook First Try - image 2 - student project

3. Colour Schemes using Photos

Thinking about the target audience I thought that might be a good idea to offer a second colour scheme. The second colour scheme should have more variety than an analagous colour scheme can provide.

BikeBook First Try - image 3 - student project

4. Conclusion

I'm sure I still need to change the colors to get something I really like, maybe combining the orange from the first colour scheme with the blue and green from the second one. I need more time to think and see how to improve the colour schemes.

Roberto Tessare

Make sure you do all you can do!

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