Swift Bite - Brand Identity Design - image 1 - student project

Context

Swift Bite aims at providing healthy organic food to students, professionals and middle class families. With the main objective of delivering high-quality food at the best price, they enable people to discover products that benefit their health and wellness, and spend more time with their families. You won't have to wait in lines, pay for parking, or carry heavy bags - everything you need is at your fingertips, when you need it, delivered at your doorsteps in 30 minutes or money back.

Challenge

The main objective was to emphasize the organic appeal of the food and the speed of delivery. The company was looking for a trendy icon mark that can work on a phone app size and bold typography. As part of their marketing campaigns, the company wanted to emphasize ease of service and focus on the pain points. While communicating the x-factor, which is under 30 minutes delivery or a money-back guarantee, all platforms should be focused on connecting with the audience emotions rather than focusing on discounts, sales, and pricing.

Swift Bite - Brand Identity Design - image 2 - student project

Thank You! :)

Shreyansh Kushwaha

Brand Identity Designer

4

8