Hi everyone!

whenever we’re creating an experience that is facing a user, which could be an app, a website, or desktop software – but also non-digital as a gadget or any other product that a user will use at some point, we are considering user-centred design as the best approach to the process since it makes a lot of sense to focus on the person who will use the result of the project while working on it.

But really in every situation where there is a customer, this makes a lot of sense. In order to understand your users, and to understand at which point in time you maybe want to approach them because they are facing a major challenge, you should think about their journey: the user journey.

A user journey is the documentation of what happens during, before and/or after your users are going through a certain experience. The journey is based on a time scale and should include enough information to enable you or your stakeholders to understand their journey, their challenges and whatever happens in-between.

Journey Mapping or User Journey Mapping is an extremely powerful method that can be used for understanding the problems your users are facing but maybe even are not aware of! Usually performed in group or 1on1 sessions, journey maps will help you to read between the lines and discover solutions that can make an actual difference for your users.

In this class, I'm going to explain all the details about user journey maps and why they are such great tools. I will explain how you can set up your own map and when you should do it. Then we will deep-dive into the map itself and make sure to really understand each part so that you become a confident moderator for this exercise. And last, but not least, we will take a look at how to evaluate a user journey map session.

It would be great to see you there!

Skillshare Class: Creating User Journeys with Ease: How to Map the Emotional User's Journey!

Best,
Max

Max Brinckmann

Researcher and Designer

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