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Joy Macdonell has had many roles in the Craft Industry from Independent Shop Owner to Product Development Director to Creative Content Director. While at EK Success Brands and Simplicity Creative Group, Joy worked with major brands including: Martha Stewart Crafts, American Girl, Disney, and Sesame Street.

She created Scrapbook Design & You (SDU) while at EK Success Brands which became a national education program for scrapbooking available at local scrapbook stores, Michaels, Joann Fabric and Craft Stores, and AC Moore. She has had the pleasure of teaching in-person craft classes all over the world for the past 16 years. You can also visit with her at her online sewing and knitting classes on Craftsy.com and CreativeBug.com.

Her experiences behind the camera have been her greatest joy! Beginning in 2001 she made over 50 appearances on Scrapbooking by DIY then hosted her own show, Greetings from DIY on the DIY Network. Joy then went on to host 3 seasons of Crafting at the Spotted Canary for PBS. She is also a craft expert on The Home Shopping Network representing Martha Stewart Crafts and on YouTube representing Simplicity Sewing Patterns.

She is delighted to offer digital education that you can access at your convenience. Her clear instructions and professional demonstrations will teach you how to develop and improve your crafting skills at your own pace.

Joy Macdonell

Professional Maker and Content Creator

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