Exercise 1: My Creative DNA

Board 1: IDENTITY (https://pin.it/5CDx7tV)

Board 3: EXPERIMENTS (https://pin.it/5GBLttQ)

Board 4: EXPERIENCES (https://pin.it/jgYwU5H)

Exercise 2: My Patterns

Board 0: MASTER (https://pin.it/2BuhfWp)

Core Creative Values:

- SIMPLICITY: Doodle hand drawn style

- INSPIRATION: send a message (funny, serious, motivational, ...), usually using lettering style

- CREATIVE/INNOVATIVE: bring out the details, be imaginative, adapt

- DIFFERENT: express emotion, bring nerd references, gamification

- COLLECTIVE/SHARING: work with icons, character, or elements that bring different meanings

Exercise 3: Me On A Plate

(the pieces are in Portuguese!)

Done is better than perfect

Jessika Rocha - image 1 - student project

Everything gets better with couscous (regional dish from where I live)

Jessika Rocha - image 2 - student project

All you need is lettering

Jessika Rocha - image 3 - student project

Exercise 4: Populating My World

1. Use uniform lines

2. Thicker lines to outline the elements

3. Doodle styled icons

4. Flow lines and detail lines are dotted

5. Light with flat collars on top of each other

6. Surface dimensions with textured brushes

7. Bold letters (in 3D) are in the Brick style

8. Condensed letters (in 3D) have a black/dark "dimension"

9. Script letters (in 3D) have a black/dark "dimension"

EXCEPTIONS:

- Letters that are themed

- Letters inside shapes

Bellow is a section of my attempt at populating my world

Jessika Rocha - image 4 - student project

Exercise 5: Create Your Style Key

Don't believe I did it all, I am so happy with the results :)

See my Style Key bellow (ignore the missing "T" on the word LETTERING)

Jessika Rocha - image 5 - student project

You can find more of my work on Instagram @jessikarochas

I am also open for tips and comments.

Jéssika Rocha

38