Mid-Century Modern Cookbook Illustration - it never gets old or boring!

You love drawing on your iPad and you are a fan of mid-century art just like me? Then you are in the right place! In this class, we are going to discover a typical art style from the middle of last century: the COOKBOOK ILLUSTRATION STYLE!

Due to the high printing costs back then publishers and artists were forced to get creative and mindful of the art included in especially cookbooks. The ink was very expensive, so color photos could only be used sparingly. But how to still make the content of a book interesting and motivating to buy? This is where illustrators came in: their job was to produce fun and appealing drawings, taking the limitations of the printing technology into account. The results were quirky and hilarious food or household-related illustrations with a lot of visual interest even though usually besides black only one additional color was used.

In this class we talk about:

the rules and characteristics of this art style
Halftones and what they were used for
where to find inspiration
how to collect features we want to include in our art

Afterwards, I will walk you through the process of

creating a sketch
distributing colors and halftones
adding linework
and not to forget the paper texture to bring your illustration to life.

By the end of the class, you will have a finished whimsical illustration in mid-century cookbook style!

What do you need to take this class?

Well, you bring the iPad, the apple pencil and of course, the app Procreate, everything else you’ll get from me!

This class comes with a lot of FREE resources I carefully created for you:

the fun font „Jitterbug“ with a personal license
my favorite mid-century color palette
my Pinterest board „Mid-Century Cookbook Illustration“ fully packed with inspiration
a sensational Procreate brush set with 28 handmade brushes to create intriguing mid-century art.

Although a basic understanding of the app is beneficial, I will make sure to explain step by step what I do so you will be able to follow my lessons no matter your skill level. If you speak German and are new to Procreate you can check out my class "Starte durch mit Procreate" as well.

I’m Jutta Schneider, an Illustrator, Designer, and Teacher based in Germany and I can’t wait to share my knowledge with you! Join me in this class, I promise, we will have a lot of fun together!

Let’s get started!

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If you want to share this class with a friend and gift them with a free month of skillshare membership just use this link: Link inkl. 1 month free membership

Heather Savard

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