Hi All!

I hope you’re all staying safe! The past 2 and half months have been an emotional rollercoaster. The current pandemic really affected us all, especially small business owners. We are expected to put out fires, wear all the hats, and take responsibility for everything. It can be difficult to get into a rhythm of work that is more reactionary than intentional now.

Feeling anxious while watching the news everyday, I thought about how I can cope and help others in the same position as myself during such a difficult time. So I put a course together called “Brand Strategy Bootcamp: Architect Your Business Vision” on how to develop a strategic business plan that you are confident with and can happily execute!

Architecture and strategy can oftentimes feel like an afterthought in the grand scheme of running a business, but it is one of the most important aspects of differentiating a business within a given market. We will tackle all the hardest parts of running a small business, including pricing, defining goal structures, audience/clientele segmentation, and mapping out future growth plans that are specific to your business goals.

Think of this class as a brand architecture session that walks through a series of exercises and Q&As to engage/define the following:

Brand vision
Quantifiable objectives and milestones
Audience definition and segmentation
Brand positioning and attributes
Product/service delivery
Clarity of responsibilities
Fool-proof budget breakdowns

Take the course here: https://skl.sh/2ZijJS2

Looking forward to hearing your thoughts!
Sophia

Sophia Chang™

Designer, Illustrator, Friend

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