For creative small business owners, the power of Pinterest cannot be underestimated. Many people, even those highly experienced in social media marketing, often misunderstand Pinterest, because it is not primarily a social media tool. It is a visual search engine.

This beginner-level class will teach you a Pinterest marketing strategy and help you understand how to use Pinterest to drive traffic to your small business website, blog, or online shop.

What you'll learn:

how Pinterest is different from other social media tools like Facebook or Instagram
the secret SEO power of Pinterest that may help you rank better on Google
how to see what images people have already pinned to Pinterest from your website or blog
types of content that perform well on Pinterest
the basics of Pinterest SEO (search engine optimization)
tips for getting your work seen on Pinterest
the basics of using Pinterest for Business, including an overview of Rich Pins, Pinterest Analytics, Buyable Pins, and Pinterest Ads

Like this class? You might also like DIY SEO for E-commerce:

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Elisa De Gennaro

Blogger and Digital Marketing enthusiast

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