My mood board and Brand Kit for StrangeLaMB, which is the collective for all of my creative endeavors. 

First up is my mood board. My main product is handmade paper goods, mostly notebooks and sketchbooks. I looked for inspiration that was whimsical, quaint, comfortable, and encouraging. 

I found most of my inspiration had a very antique feel, so the color scheme I developed grew from the oranges, teals, and browns. To keep in theme with the antique, I used some art nouveau fonts. These combined to strengthen the feeling of comfort, with a little whimsy. Here is a quick brand kit I developed for this.

 

Lastly, here is a sample post idea. I used a quote I had gathered during my mood board collecting. One of my content buckets is inspirational and motivational quotes.