There are few brands that I think hit the bullseye as directly as SONOS. I love the thought that has gone into every element of their image and voice. It's manifested in the products, which have a beautifully minimalist aesthetic. Few buttons. Simple choice. Neutral form. It's the auditory cues that they use to indicate welcome. It even goes as deep as their choice of a smooth palindrome for their corporate name. All touchpoints indicate what the brand stands for, simplicity that integrates perfectly into the environment.