Jewellery Brand Strategy

Your target customer pain points:
1. Choosing the right jewelry for different occasions
2. Understanding the quality and value of jewelry
3. Staying updated on the latest jewelry trends
Your solutions:
1. Personalized jewelry styling consultations for special occasions
2. Education on jewelry materials, craftsmanship, and value assessment
3. Trend-inspired curated collections and regular updates
Direct content pillars:
1. Styling guides for various occasions (e.g., weddings, parties, everyday wear)
2. Demystifying jewelry materials and quality indicators
3. Trendspotting: Highlighting and explaining current jewelry trends
Complementary content pillars:
1. Jewelry care tips and maintenance
2. Behind-the-scenes looks at the jewelry-making process
3. Historical significance and cultural stories behind different jewelry styles
4. Interviews with jewelry designers and artisans