Ruth Clowes

SEO Copywriting for Digital Marketing Success

Hi Caly, Thank you for sharing your blog post—it's a fantastic example of well-structured, informative, and SEO-friendly content! You've done an excellent job naturally integrating your focus key phrase, "fair trade dark chocolate," throughout the piece, making it both reader-friendly and optimised for search engines. Your use of engaging subheadings, clear explanations, and compelling storytelling keeps the audience interested while reinforcing key messages. I also love how you balance the personal benefits of dark chocolate with the ethical impact of Fairtrade—this makes your content not just informative, but persuasive. Your call to action at the end is strong and encourages readers to take action, which is an important element of effective SEO writing. If you enjoyed this class, feel free to check out my other copywriting courses on my profile—you might find even more techniques to refine your SEO strategy. Looking forward to seeing more of your work! Best wishes, Ruth

Thanks so much for taking the time to read through my post, Ruth! I appreciate your thoughtful feedback and encouragement.

I created a blog post to capitalize on the focus key phrase "fair trade dark chocolate."
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https://www.fairtradeamerica.org/news-insights/fair-trade-dark-chocolate/

Fair trade dark chocolate is extra good for you—and for farmers, too!

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