Craft a custom animated logo while learning how to utilize the principles of animation to create the illusion of life.

Mastering the principles of animation is pivotal for elevating the quality of your work.

No matter the type of animation – 2D, 3D, stop motion, or motion graphics – the goal is to take something static and add motion to make it come alive, and the principles of animation are key to doing so.

A logo animation is the perfect project to practice these principles. Since a logo has less layers and is shorter than what you might encounter in other animation projects, you can focus on perfecting each principle and polishing every frame.

This class includes break downs of numerous logo examples to inspire and inform your own unique logo animation.

Throughout the class, you’ll be guided through exercises to practice applying each animation principle.

By the end of the class, you’ll be better equipped to communicate ideas and emotions through movement, in any motion design project.

You'll learn how to:

Apply the principle of Slow In & Out on a keyframe level and also on an animation as a whole
Use the principle of Staging to establish rhythm and direct the viewer’s eye
Create a natural feel by animating in arcs
Add Anticipation to capture the viewer's attention
Incorporate Follow Through and Overlapping Action to create more realistic movements
Add animated details (Secondary Action) to make your animation more interesting
Automate the process of adding Squash & Stretch to give animations more personality
Animate Smears to stylize an animation

…and much more!

Who this class is for:

This class is for motion designers who are comfortable with the basics and want to level up their animations. The demos and downloadable practice exercises will take place in Adobe After Effects, but the concepts covered are applicable to all types animation and can be translated into any software.

What you should know before taking this class:

Adobe After Effects basics like creating compositions, setting keyframes, rendering, etc.
How to adjust motion curves in the graph editor - this class covers everything you need to know
How to connect (parent) layers and properties
How to apply an effect to a layer

Highly recommended prerequisite:

Tovis

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