Build a personal brand from the tools you already have.

Your class project is to:

Complete the Creative Brand Guidebook
- TIP: Follow your intuition as you complete the activities. Your personal brand should reflect you and the way you think.
Curate a Moodboard
- TIP: Avoid looking any design references when creating your moodboard. You will be finding inspiration based on your values and persona.
Sketch and Vector your Logo
Complete your Asset Library filled with your branding elements
- TIP: Add in your adjectives you wrote down from persona. This will help you keep them in mind every time you open this document to use your logo for something!
Write your bio at the 3 different levels of messaging

Deliverables:

When you’re finished, you should have:

A Completed Creative Brand Guidebook
An Asset Library filled with your branding elements
One expanded asset for your brand
Your bio written at the 3 different levels of messaging

Please share any work in progress, like your brainstorming exercises, moodboards, or sketches as you move through the lessons. I would love to see what you’re creating! Additionally, please share your logo, brand system, and any expanded assets to the project gallery, so the community can give you feedback! :-)

Resources:

Creative Brand Guidebook: This guidebook will be an essential resource as you move throughout the class. It has some fun exercises and questionnaires to help you get started thinking about your brand! Make sure you have it downloaded so you can follow along and complete the lessons!
Class Visuals: This resource contains most of the visuals for the class as well as the tips, tricks, and definitions. You can follow along with this document or just save it for a handy reference!
Asset Library: The asset library is how you will build your brand system for this class. If you do not have Adobe Illustrator or prefer another program, fret not! I go over what’s in this document in the class and it is laid out in the class visuals document as well. So you can apply the same idea to whatever program you wish!

Can’t wait to see your brands!

Taylor Cavazos

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