I started with my creative brief and my mood board (why oh why can't we upload pdf's?)

Creative brief:

Background – Who is the client and what is their current situation?

Trillium Arts is a multi-service creative endevor including: illustration; web, print, and multimedia design; custom fashion and fantasy leatherwork. Current brand identity is stale and doesn't show depth or breath of work.
Objective – What are you trying to accomplish?

To update the brand identity to be modern yet timeless, and show more representative examples of work.
Target audience – Who are your client's ideal customers?

Small businesses and individuals looking for unique designs that express their personality and that appreciate close attention to detail and high quality.
Message – What is your client trying to say?

Trillium Arts will bring creativity and a very high level of quality to design projects in many different media, and will make something that is truly unique and expresses the clients personality and style.
Competition – Who are your client's biggest competitors?

Other local design firms and leatherworkers
Distinguishing Characteristics – What makes your client unique?

Designs in many different media
Produces the highest quality product
Works with clients to be sure that the results truly reflect their desires

Creative considerations – Does the client have any specific directives that should apply to the work?
Color palette should complement the leatherwork.

Tone or Keywords – What personality does the client want to project to their audience?

Fun
Sophisticated
Diverse
Surprising
Unexpected

Mood board:

Trillium Arts Brand Identity - image 1 - student project

Color & Color Logo

Next, here are my colors and colorized logos. I ended up with quite a few colors but they're really just shades of three different colors. I did both light and dark background versions of the logo, and full and single color versions.

Trillium Arts Brand Identity - image 2 - student project

Typeography

Copy/body font will be Roseario, with header/display font Niagra solid. Brannboll Fet will be saved for display/accent. Avenir medium is used in the logo, and is available for another display font. Niagra solid has a lot of old-west/old-time feel, which goes with leatherworking, while Rosario is elegant and almost a semi-serif, which makes it look right with the more skinny Niagra. Brannboll adds a personal touch of fun, with Avenir adding a more modern touch.

Trillium Arts Brand Identity - image 3 - student project

Presentation

And here is my presentation. I'm going to be making other drawings that match the mood board more closely (specifically I'm planning on doing a drawing of a laughing geisha, and Cthulhu in a top hat, a steampunk airship, a retro rocket). For now I'm using an etching I did of a ocean sunfish that has sort of the feel that I'm after, as the drawings will take some time.

Trillium Arts Brand Identity - image 4 - student project

Trillium Arts Brand Identity - image 5 - student project

Trillium Arts Brand Identity - image 6 - student project

Trillium Arts Brand Identity - image 7 - student project

Trillium Arts Brand Identity - image 8 - student project

Trillium Arts Brand Identity - image 9 - student project

Trillium Arts Brand Identity - image 10 - student project

Trillium Arts Brand Identity - image 11 - student project

Trillium Arts Brand Identity - image 12 - student project

Tasha Jaeger

Designer, nerd, cook.

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