About This Class

My name is Jacob Magnell. I am a Service Designer and Product Owner with years of experience in big tech companies like Apple, the millennial-focused car brand Lynk & Co, and most recently SKF, where I’m part of a world-class digital design team. Throughout my career, I’ve focused on understanding customer needs and creating products and services that genuinely add value. In this course, I’ll share my approach to understanding user needs—techniques that work just as effectively for creators and entrepreneurs looking to align their work with their audience’s expectations.

This class breaks down the process into three practical steps to help you understand your audience’s needs:

Section 1 - Understanding User Needs

We start by diving into the concept of user needs and why they matter more than demographics or generalized personas. I’ll show you how understanding your audience’s needs can lead to stronger connections and more impactful work. This section provides foundational insights into how to identify what really matters to your users, with examples and exercises to help you get started.

Section 2 - Gathering Insights

In this section, you’ll learn methods for gathering meaningful insights about your audience. I’ll walk you through the techniques I’ve used in my career, from working with globally recognized tech companies to niche brands. You’ll learn practical approaches to collecting feedback and observations in efficient and effective ways. By the end of this section, you’ll have a toolkit of methods you can use to gather the right information for your creative projects.

Section 3 - Testing and Refining

Once you have a set of initial insights, it’s time to test and refine them. Here, I’ll guide you through testing your assumptions and refining your understanding based on real feedback. I’ll share strategies I’ve developed through years of product and service design experience, helping you narrow down your audience’s needs and strengthen your creative ideas. This process will allow you to iterate effectively and make your projects truly resonate with your intended audience.

Who am I?

I’m Jacob Magnell, a Service Designer and Product Owner with experience at top tech companies and a passion for helping creators understand their audiences. My career journey has taken me from Apple to Lynk & Co and finally to SKF, where I bring my expertise to a digital design team in the industrial sector. I’ve seen firsthand how understanding user needs can transform projects, and I’m excited to share these insights with you.

Connect with me or explore my work further:

Website: magnell.co

LinkedIn: linkedin.com/in/jacob-magnell-99894663

YouTube: youtube.com/@jacobmagnell

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