Do you have a great idea for a product but no clue how to get started?

In this course, you’ll learn the product development process the most successful companies use to build products customers love. This process is used heavily at tech companies and startups but can be applied to any new product. I’ll show you how!

Hi! I’m Sondra Orozco. I’ve spent the last 15+ years working in tech, and for the last 12 years, I’ve been in product management. Product management is the role that is responsible for the success of a company’s products. People in this field figure out the most important problems their customers have and guide the technology teams to build the best solutions (products) to those problems.

In product management, we’re obsessed with our users and data, and we use an experimental process to quickly learn what customers want.

In this course, you’ll learn the product development process used in product management. As we learn each step of the process, I’ll walk you through two examples to show you how the process can be applied to both technical and non-technical products.

We’ll go through every step together to tie the theoretical frameworks to practical, real-life examples. And for your project, you can launch your own product!

Through lessons, workbook exercises, and demos, you’ll learn:

Why the best products don’t start with an idea, and what to do instead,
How to talk to customers to get useful feedback,
How to form a hypothesis to test your product,
How to launch a minimum viable product (MVP) to learn what customers want as fast as possible
How to pivot or carry on with your MVP based on user feedback.

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You should take this course if:

You’re an entrepreneur, small business, or creator with a product idea that you want to launch
You’re a new or aspiring product manager and want to learn the product development process

What you’ll need:

To get started, you’ll need creativity, curiosity, and a willingness to get out of the building and talk to real people about your product idea.
You can use Google Docs to access a copy of the course workbook or download the PDF version.
To actually launch your MVP, the materials/resources you’ll need will depend on what type of product you’d like to launch. For example, you may need access to No-code development tools or a software developer – we’ll talk more about how to launch your MVP in the lessons.

Sondra Orozco

Product Management Pro, Ex-Google PM

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