I downloaded both PDF's but for some reason I was unable to use them. I'm borrowing a computer, so I chose, instead to list things down this way.

1). What Is Your Gift? (I used a flower shape on my paper)

*Problem Solving (i.e. What should I do because I can't work? How do I fight my depression?)

A). I learn quickly

a). I enjoy learning

aa). Focusing on learning benefits me by quieting the roar in my head

B). I'm good at research (internet, library, or other)

b). I love doing research, research helps me acquire knowledge

bb). I'm willing to research almost anything (I have moral limits)

bbb). My thirst for knowledge, and a desire to share what I learn keeps me researching on

a daily basis

C). Creative Thinking (figuring out where the box is, and how to get out of it)

c). When someone approaches me with a problem, I find the box they're in, then offer

solutions that will help get them out of it. (i.e. My friend cannot sit, or stand for any regular

lengths of time, she needed work she could do from home without a regular schedule,

but didn't know how to find such work)

cc). I'm capable of giving answers that have broad ranging applications, or ones that work

best only for that person/situation

D). I'm an excellent listener

d). I listen to what's being said, focusing on comprehension instead of response

dd). I have a genuine desire to help

ddd). I want to share the things that I have learned

E). I am a non-judgmental person

e). I acknowledge I have made mistakes, and that I have no room to judge others

F). I am trustworthy

f). I do not spread secrets

ff). If someone's secret is so big I feel a need to say something I write that secret, and

everything about it down on a journal page, then I BURN THE PAGE

fff). I take pride in being a person worth trusting

G). I am a loving/kind person

g). I trained myself to see the beauty in people around me when I was young

gg). I do my best to live that love daily

2). What Do You Offer To The World?

A). Tutorials

I). Free YouTube crafting tutorials

II). You can watch the videos on repeat

a). I offer encouragement in my videos

B). Goal Achievement Support

I). A safe, free space to share goals, and find support

II). Articles that I have read, and researched, free

III). Videos I have read, and researched, free

IV). Free monthly meetings you can attend to share your progress, and concerns

V). Articles I have written based on my research, and personal experience, free

VI). A motivational saying is posted each morning to start your day off right

VII). I issue weekly challenges to help keep you focused every Monday morning

a). No one has to worry about being judged

b). I've already done the research for you

c). All the tools you need to succeed are either on hand, or easily attainable

d). You're not working toward your goals alone

e). Encouragement is there if you need it.

f). Meeting the challenges will help push you toward your goals.

3). Who Loves You?

*Figuring out your clients common interests via facebook groups, social media, &

trending hashtags

A). Motivated to change

Desire to reach their goal

Willing to help others as much as they've been helped

Able to start over after failure

I). Focused on their mental & physical health

II). Creative via hobbies

III). Time with family, and friends

IV). Compassionate (care about causes)

V). Animal lovers

a). Too many contradicting articles/videos

b). Not enough challenges/too many challenges

c). Lack of authenticity in content

d). Lack of interaction

e). Not enough real world events related to their goal

i). Believes goals are achievable

ii). Not afraid of failure/willing to learn from mistakes

iii). Willing to try new approaches to problem solving/goal achievement

iv). Able to ask for help when needed

v). Committed to achieving their goals

B). Have a genuine desire to learn

Able to pick up on new concepts

Give credit where it's due

Not easily discouraged

Willing to practice in order to gain more skill

I). Focused on the learning process

II). Love mythological, and fairy tale creatures

III). Enjoy art for a cause

IV). Nature lovers (animals, plants, etc)

V). Book, and anime lovers

a). Poorly filmed content

b). Teachers that move too fast to follow

c). Not having a list of materials they need

d). Too much meandering off topic

e). Videos that are too long

i). Interested in learning

ii). Willing to practice as much as needed

iii). Willing to put money into their craft

iv). Capable of taking what they've learned and make it their own

v). Committed to bettering themselves, and others

Your Social Media Strategy

*What is your purpose?

A). Become skilled enough to sell the work I make doing tutorials

B). Have 1000 followers that are loyal, and buy my brand

C). Increase my expertise, and the expertise of others

D). Teach as many people as possible

E). Help gain support for causes I believe in (i.e. WWF, Goodwill int, etc)

F). Create a little more beauty for the world to enjoy

G). Quietly support others who are offering related content

I). Achieve my own goals while supporting others in achieving their goals

II). Have a small community of at least 100 active participants

III). Share my experiences in a way that helps others

IV). Share the articles, and videos I have gained from

V). Broaden my thinking, and my compassion

VI). Create a positive, loving, and safe space where we lift each other up

VII). Pass on a pay it forward mentality

Social Media Strategy

Facebook: share your news with your community, don't sell there, not great for engagement,

pick two groups to engage with

A). Post my news/content as soon as it's available

B). Post other content related to my own

C). Post content three times a day, at least

YouTube: How to's, screen captures are easy & effective, perfect video isn't always important,

3-5 minute videos

A). Intersperse my longer tutorials with sped up ones so my audience can choose which one

helps them most

B). Focus less on a perfect video, and more on quality content

C). Test out the best times to post my videos

Instagram: Show yourself (personality), dynamically visual (better pics), use comments &

hashtags, contests, challenges, follow Fridays

A). Share more of my personality in photos via sharing more of my personal life. I.E. my dog,

my cat, what I'm working on

B). Follow back those that follow me

C). Like content my followers have shared

D). Invite people to participate in my 30 day challenges

E). Share content my followers have posted

Tumblr: Future

A). Post 3 times a week

B). Share the content of my followers

C). Follow back

D). Thank often

Twitter: Be visual, share others content, thank & compliment often, mention their personal

content, use 1 to 5 ratio (you vs followers) when sharing

A). Use related images in my text posts

B). Retweet content from my followers often

C). Thank my followers often, noting things we have in common, or that I admire

D). Share more of my important content instead of using twitter as a hated tool

Pinterest: Future

A). Share content from other people often

B). Follow those who follow me

C). Figure out the best times to post content (mine or others)

Google+: Future

A). Start sharing the content of my followers

B). Post my stuff on Monday, their stuff on Friday

LinkedIn: Never

A). I mean NEVER

Social Media Pie (split your content with others at about a 1/2 to 1/2 ratio)

Make a list of content you want to share

1). Polymer clay tutorials

2). Jewelry making tutorials

3). Sketching tutorials

4). Jewelry box making tutorials

5). Scene making tutorials

6). Book Making Tutorials

7). Water color tutorials

A). Dietary health articles/videos

B). Mental health articles/videos

C). Upbeat, you can reach your goals articles, videos

D). Inspirational memes, articles, and videos

E). How to improve your life information

F). Personal stories of achievement

G). Information on how to overcome obstacles

How much of each content type will you share

A). On YouTube I will share content 3 times a week, at least, focusing on polymer clay as I work to

improve my other skills. I will, also, listen to audience requests in regards to the content I

release.

B). On Facebook I will focus on how to overcome obstacles, and motivational information as my

main thrust, posting at least one related article or video three days out of the week.

How often will you post, break it down into per week, or per day for each platform

A). YouTube: One video on Monday, Wednesday, and Friday

B). Facebook: 3 times a day, every weekday, and twice a day on weekends.

C). Instagram: Each evening during a challenge, 3 days a week in the evenings otherwise.

D). Tumblr: I will post twice a week, in the evenings. One day will be for my content, one for

theirs.

E). Pinterest: I will test out various times each day of the week until I figure out what works for

me, then I will post for 15 minutes on my best days/times

F). Google+: I will test out various times of day, and days of the week until I figure out what

works best for me, then I will start by posting at least twice a week.

G). Twitter: I will tweet on Mondays, and Fridays, at least 5 times during those days, testing

different times to see what works best for me.

Use scheduling where possible

Serenity Wilson

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