Design your own beverage brand!

Follow Alex's process to design packaging for the beverage brand of your dreams. Whether you're developing your initial strategy or snapping a photo of your final creation, use the project space to share your progress!

Some questions to consider along the way:

How would you define the What, Why, How of your brand strategy?
What about your brand will make people "fall in love"?
What's the primary touchpoint for your brand? What are 2-3 other important touchpoints?
How do your design decisions communicate the story of your brand?

Wherever you are in the process, share your sketches, questions, and insights here. We can’t wait to see what you create!

Resources

Connect with Alex on his website, Instagram, Facebook and Twitter
Explore more work from design and branding studio CENTER

Explore More Classes on Skillshare

Designing Brand Symbols: The Principles & Process of Making Logos that Last — Sagi Haviv
Make Art to Drive Change: Mirko Ilic on Color, Type, and Icons
Lettering for Brands: Working with Clients to Create Iconic Designs — Louise Fili
Logotype Masterclass with Jessica Hische
Dynamic Brand Identity: Designing Logos That Evolve — Paula Scher

Samara Maloney

Brand Identity Designer

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