Rebrand Carnival Cruises for a millennial audience

ASSIGNMENT

Now that you’ve seen our design process process for rebranding the Hyatt Place hotel, put that thinking in action with your own hospitality rebrand. Rebrand Carnival Cruises with a new name that will appeal to millennials. As a bonus, if you have design chops, work it into a logo that shows off your new brand strategy. Going through this process will help you practice both the visual and strategic thinking that goes into creating a brand.

DELIVERABLE

Share your updated Carnival Cruises brand. This should include:

The new name.

The tagline of the brand.

Optionally, a logo for the new brand.

RESOURCES

What Is a Brand video on Vimeo from Lippincott.
Learn more through case studies and articles from the Lippincott team.
Learn more about the Hyatt Place re-branding project that Su and Michael share in the class.

Sahil Parikh

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Company

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Teaching