Optimize an unread marketing email in your inbox.

ASSIGNMENT

Go into your email inbox, find a marketing email that remains unread, and figure out a way the sender could have done it better. Put yourself in the shoes of that business.

How could the sender have tested or changed the email to catch the eyes and attention of you, the recipient?

Consider all the elements that comprise an email newsletter, from send time and the "from" address to the subject line and content. This is a valuable exercise because it emphasizes that the audience for your emails is likely a lot like you. Your audience is full of people!

By looking at the promotional email that you receive, and thinking about what it takes to engage someone like you, you'll gain insight into how to better engage with your own email marketing audience.

DELIVERABLE

A complete project will include:

Screengrab of your email
Brief description of what you would change or test, and why

RESOURCES

Links

"Why Soft Skills Matter in Data Science" by John Foreman, via DataInformed
John Foreman on the MailChimp Blog

Additional resources

MailChimp Knowledge Base — self-service support for everything email
MailChimp Email Gallery — browse for inspiration

More classes by MailChimp on Skillshare

Getting Started with Email Marketing with Allyson Van Houten
Email Marketing Essentials: Writing with Kate Kiefer Lee
Email Marketing Essentials: Designing with Fabio Carneiro

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A selection of emails from the MailChimp Inspiration Gallery

Rupert Bowen

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