The project for this class will be to make forecasts from dummy data provided.

There will be data that will challenge you to use both linear and seasonal forecasting methods. The data will contain marketing data, that needs to be forecasted to make future decision making. In the project, you will be asked to create the analysis for a report to the company’s CMO.

1. Forecasting the coming two years of lead data, and choosing linear and seasonal for the respective data.
2. Describe the confidence in the forecasting and that of individual data
3. The project file has given some potential causes of the data trend(s). It’s up to you to see what factors influence the main marketing lead data using a regression analysis
4. Present your findings in a representable report, where you may want to use the template attached to this class.

Ramfiz Rodriguez

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