Create a 30-day social media content plan for your business.

Learn how to plan and stay consistent on social media by creating a 30-day content plan for your business.

Step 1: Pick 1-2 Social Media Goals

Download the Social Media Goals List from the class resources and pick 1-2 goals you want to set for your social media.

Refer to Lesson 3: Set Clear Goals

Step 2: Identify Your Target Audience

Identify your audience persona. Who do you want to reach on social media?

What goals do they have?
What challenges are they facing?
How will your social media content help?

Refer to Lesson 4: Know Your Audience

Step 3: Choose 1 Social Media Platform

Research social media platforms and pick just one platform to start with that:

Your target audience is active on.
Aligns with your social media goals.
You have time and resources to create and manage content for consistently.

Refer to Lesson 5: Choose the Right Platform

Step 4: Create a Content Plan

Create a content plan for the social media platform you picked in Step 3.

Identify 3-5 content pillars to focus your content creation on.
Choose the content types you will create.
Set main goals for the content you will create.

Refer to Lesson 6: Create a Content Plan

Step 5: Build Your Content Planner

Download the Content Planner from the class resources and map out your four weeks of content with the information you completed in the previous steps. For each post, the planner should include:

The content pillar this post belongs to
The content type
The content goal
The call-to-action

Refer to Lesson 6: Create a Content Plan

Step 6: Share Your Work & Get Feedback

Join the community of other students to learn from and encourage each other!

Share your completed Content Planner for four weeks of content for the social media platform of your choice. Feel free to create your planner template.

Pawni Singhal

Creativity as its max

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