Welcome to the Five Minute Sales Coach. My name is Kevin Ford, and I'm the program creator and thrilled that you've chosen this to improve your sales skills and, ultimately, your sales success. This is a profession unlike any other. The learning never stops, the opportunities are neverending, and I'm hopefully here to help you along this journey.

Why five minutes? Well, it's based on a study in 2014 by. A large consulting firm found that in today's leaner-run companies, most employees can only spare about 1% of their work week for skills upgrades, which boils down to 4.8 minutes per day. So now, this course is different from what you're used to. Here we laser focus on practical, usable skills, cutting out all the fluff, and getting straight to the facts you will benefit from, and I ask that you adjust your approach. Most people, myself included, will go to a three or four-day sales training, get all the fantastic concepts and ideas, get excited, and within a couple of weeks, it's gone, almost forgotten.

It's not your fault. We, humans, have a limited capacity for integrating new concepts into our lives. The German psychologist Herman Ebbinghaus studied memory and found that you lose about 50% of what you learn the next. And as much as 80% is gone within a month, which is pretty lousy odds. That's where this course differs. You're not going to forget, you're going to integrate what you learn immediately, and it's going to stick..

The best way to integrate a new skill is to put it into action immediately. Listen to the lesson in the morning over coffee, and put it to work during the day's sales calls. It's essential to practice this immediately. I understand the frustration of watching online courses with a video of a talking head at the bottom while the usual presentation slides whipped by.

I won't do that and decided to use animations instead of the typical death by PowerPoint. Now, I'm not going to put Pixar out of business anytime soon, but I hope it's a little more entertaining than 20 slides of bullet points, screenshots of catalogue pages and charts and graphs that only make sense to the presenter.

Patrick Casanova

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