I don't live there anymore but it's where I grew up. It's hard to escape the town's history of needle making. Redditch was the international centre of the needle and fishing tackle industry and once produced 90% of the world's needles. And once the town's needles were used in NASA's space shuttle project.
I wanted the logo to capture quite an industrial feel and, of course, it had to be red, referring to the red clay on the banks of the River Arrow.
Hometown Challenge - Redditch - image 1 - student project

Oli Amorowson

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