I'm a marketing leader living in Basel with a decade of experience. I love working in marketing because I am always learning new technologies, new strategies and hustling to stay one step ahead of the competition.

I've worked on a range of projects from social media strategy, to SEO & SEM campaigns, to ASO, to exhibitions, conferences and webinars, to technical trainings, which means I get to collaborate with cross-functional teams and work together to get big projects rolled out and keep communication flowing.

I started my career in hospitality and events, shifting later to marketing leadership roles specialized in digital marketing, branding and event management. Those customer service skills continue to serve me well, and I still love finding new ways to reach, engage with and WOW customers.

I make courses about tools or techniques that I've found successful in my work experience so far. My most recent roles have been in the healthcare industry working for GC Aesthetics as their Digital marketing manager and then at Bachem as the Director of Digital & Event Marketing.

I love both the strategic and executional side of marketing, there are always opportunities to keep learning which gets me excited about the future possibilities!

What can you expect from this channel?

I believe in working to constantly upskill myself and my team, which is why in my skillshare classes I share knowledge on various topics apart from just marketing, such as writing, project management and leadership in general.

If you're interested in digital marketing, event marketing, strategic marketing and project management or leadership, make sure to follow my Skillshare profile to keep up-to-date on all new courses as they are released.

Side hobbies:

As an avid sports fan, I also love to do sports writing (now as a hobby), and in the past I was a pundit on 90min Fan Voice for FC Barcelona, participated on the local TV chat show The Week in Football, was a football writer for It's Round & It's White and editor of La Liga News UK. So expect a few sports-related courses to pop up occasionally as well, even though marketing is my key focus.

Nikki Parsons

Marketing Director

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Company

Community

Teaching