Get to know your ideal client like never before.

One of the secrets to building your business empire is to learn to walk a mile in the shoes of your customer.

Whether you’re planning your lead generation process, maintaining customer relationships, or asking for referrals… you need to be able to understand, identify and describe your ideal customer.

Many marketers create customer avatars as abstract personalities on customer avatar sheets. As an entrepreneur myself, with no formal marketing education, these impersonal sheets of paper never made sense to me.

By reading them I still couldn’t imagine my ideal client. When I look at that sheet I can’t imagine their dreams, hopes, or aspirations, yet I know that I need to.

Creative problem-solving to the rescue… By creating a story and telling the story of your ideal customer, not only are you transported into their world, but you begin to understand them better.

You are therefore able to better describe them, especially when asking for referrals!

In this class, we will take it even one step further and we’ll create a comic strip to tell the story of your ideal customer.

In this way, when networking and finding your ideal referral partners, you could even share the comic strip with them.

You can use it as inspiration for your marketing collateral, sales funnels, and website. Or you can just paste it on your wall to serve as a good reminder of the types of prospects you are looking for every day.

This class is for entrepreneurs who want to get to know their ideal customers better as part of the process of tweaking their lead generation strategies.

You will need access to Google Sheets, more than a little bit of creativity, and the willingness to walk a mile in your ideal customer’s shoes to complete this class successfully.

Nestene Botha

Entrepreneurship Training

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