Link to the Miro Template

Project Goal

Your challenge, should you choose to accept, is to navigate through the nuanced process of naming. Using the insights and techniques shared in our class, you'll embark on a creative endeavor to unearth a name that not only resonates with your audience but also encapsulates the essence and ambition of your project or business.

What You'll Need

Your creative hat, ready for brainstorming
Access to our Miro template for a collaborative digital workspace
A timer for keeping our brainstorming sessions on track
A willingness to engage with AI tools for additional brainstorming support

Workshop Flow Link to the Miro Template

Inspiration Brain Dump:
- Kick things off by setting up four brainstorming "buckets" based on our naming categories: Eponymous, Functional/Descriptive, and Experience Driving names. Feel free to skip the Made Up category if it feels too abstract.
- Spend 5 minutes rapidly filling these buckets with anything and everything that comes to mind. This phase is about uncensored brainstorming—quantity over quality.
Refining Your Ideas:
- Choose the top 5-10 ideas from each bucket that intrigue you the most. These will move to our "Refinement Area."
- Take each of these selected ideas and brainstorm variations and related concepts for another 5 minutes. The goal is to expand on these initial ideas, adding depth and perspective.
Optional AI Expansion:
- If you're flying solo or craving more input, consider using an AI tool to generate synonyms and related phrases for your ideas. This can add depth and breadth to your brainstorming but remember to use AI as an assistant, not the driver.
Naming Finesse:
- With a refined list of ideas, begin the delicate task of crafting actual names. This is where creativity meets strategy. Consider the meaning, sound, and appeal of each name to your target audience.
- Strive for a mix of five names you love and five that might not hit the mark. This variety will serve us well in the feedback stage.
Gathering Feedback:
- Share your list of potential names with at least five friends or colleagues for their input. This feedback is invaluable for understanding how your names resonate with others.

Deliverables

A curated list of three to five top name choices, complete with explanations for each. Dive into why these names stand out and how they reflect the identity and values of your venture.

Additional Support

As we venture through this workshop, we'll cover a lot of ground quickly, especially when we reach the brainstorming and refinement stages. Should you need further support or wish to explore any concept in more depth, please reach out to me in the discussion section. I'm here to support your creative journey every step of the way.

Closing Thoughts

This workshop is your playground to explore, experiment, and ultimately discover a name that tells a story—the story of your project or business. Names have power, and with the right approach, we can uncover one that's not just a label but a gateway to your brand's soul. Let's create something memorable together.

Link to the Miro Template

Morvern Mcleod

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