Write a tagline for your business or personal brand using my simple copywriting framework - in just 15 minutes.

At the end of this short copywriting class, you’ll have a clear, memorable tagline you can use under your logo, on your website, in your portfolio, on social media, and anywhere else you want to quickly communicate who you are and what you do.

The practical tips I’ll share with you today will help you create a tagline that feels authentic, captures what makes you unique, and sticks in people’s minds. No jargon or gimmicks - just straightforward guidance you can put into practice straight away.

What you’ll learn

The three most useful types of tagline and how to choose the right one for you
How to gather and refine the raw materials for your tagline
Five simple formulas you can use to shape your ideas
How to test your tagline and pick the strongest option
Tips to make your final tagline polished, distinctive, and ready to use

Why take this class?

First impressions matter. Often, your tagline is one of the very first things people see - sitting right next to your brand name, logo, or profile. A strong tagline helps your audience understand you quickly and remember you easily.

Your time matters too! Don’t spend hours struggling to find the right words. In just 15 minutes, you can write a tagline that works hard for your brand - one you’ll actually be excited to share.

Who this class is for

You don’t need any branding or writing experience to take this class, just an openness to put your personality into words.

Not confident writing in English? Don’t worry. The methods I’ll share are step-by-step and easy to follow, so your final tagline will be clear, concise, and correct.

More experienced writer? Great! You’ll find plenty of room to add polish, wordplay, and character once you’ve nailed the foundations.

What you’ll need

Download the Tagline Worksheet before you start the class. It includes prompts, formulas, and space to draft and refine your ideas.

Have a notebook, your laptop, or a piece of paper to jot down ideas as you go. It can also help to have examples of brands you admire nearby for inspiration.

Next steps

This class is designed as a perfect partner to my 15-Minute Mission Statement class. Together, they give you two essential brand tools: your big-picture mission statement (the foundation of what you stand for) and your short, memorable tagline (the line that sells your brand at a glance). You can take them in either order, depending on whether you’d like to start with the bigger story or the quick one-liner.

Mihalis Kaloudis

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