ONLINE STORE IS UP AND DAMN RUNNING!!

http://solsolmenswearstore.bigcartel.com

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Sol-Sol is a menswear label hailing from Durban, South Africa Im 27 years old..

Our focus is good quality mens basics with small added details here and there. Our roots have always been in the surf, skate, streetwear cultures and now that has combined with the slightly more sophisticated #menswear clothing scene I have matured in.

I have been involved in clothing and retail for close to 10 years, from working on the floor, to designing, to starting my own t-shirt range to buying and planning for some big retailers with the ultimate goal of eventually starting up my own line - this year I have taken the bull by the horns and started that project feeling finally I am in the right place and have enough experience in all fields to do it properly..

I have gone the t-shirt route before around two years ago with http://www.iammonster.co.za I learnt and lost a lot, all of this was extremely crucial in setting up the building blocks to start up a full menswear line, learnt from my mistakes, built on the successes.

We are hoping to launch early 2014 in South Africa and in Seoul where my brother lives. He set up the street fashion website http://sol-sol-street.tumblr.com which has created a massive hype in Seoul without people even knowing that a clothing line is on the way. This was our goal to create a massive following and brand identity before sewing our first stitch.. We havent gone ahead with any production yet as we are still putting the final touches on the range. To be honest I really only plan to pursue the production once I have buyers/stores on board. So this is it for us, we have a sales trip planned later this year which will hopefully work out, and hopefully some success with this awesome competition and we can launch SOL-SOL to the world.... If she will have us.

I have really tried to create a succint range that I am extremely happy with. I wanted to design the range so that someone can walk into a store and literally buy head to toe SOL-SOL and look great and not feel like a chump. But also so that someone can walk in and buy just a jacket or a shirt or a chino and it will work well with whatever they have at home (or with whatever else the merchandisers/buyers have else in there stores). Below I have given some info on the pieces in the range.

I am definatley aiming my brand at the boutiques and a couple online stores that fall into those same categories. (Collette, REED space, Brown Breath, oki-ni, hypebeast.) I have Identified how much I will need to mark up each garment to break even and then go on to make profits, hoping to get some help from Jeff as to what that price should be to fit into those stores, and also still be a reasonable price point.

Hope you enjoy our lookbook - heres a little teaser vid also -

http://www.youtube.com/watch?v=ofmyRLu0zmo&feature=youtu.be

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Black Parka -really proud of this! It is made with a heavy, durable, slightly waxed cotton. We havent lined it at all so that you can wear it comfortably in summer and also can layer it up in winter. It has a hood that can be zipped into the collar if you wish. The outlook on the front is extemely clean and smart with just 2 pockets at the waist, with secret side entry pockets beneath those.

Camo field jacket - I know there will be a lot of people who will jump on say 'classic another camo piece' - the trend is dead. I do believe some camo pieces are dead, a good jacket like this I dont believe is. It is lined, its soft, comfortable and a hard wearing cotton. (apologies for the terrible pics - will post better ones soon)

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Shirts - I have broken the shirts up. The long sleeves comprise of a classic oxford button down in a very light grey, the fabric is insane. Its a classic that can be dressed up or down no matter what. I have the engineered chambray shirt and a classic workmans heavy cotton shirt in blue. On the short sleeves I have gone with the boldest pieces in the range and I believe thats what s/s shirts are for, I have gone with florals which I have always liked. These florals also tie back into the caps and also into the small details on the pants.