Influencer marketing is rapidly becoming a must-have in any brand’s digital marketing plan, but many marketers don’t know how to measure the success of their influencer campaigns in a tangible, data-driven way.

This class will show students how to measure the ROI (Return on Investment) of an influencer marketing campaign from start to finish. Students will gain in-depth knowledge about goal-setting, measuring metrics and tracking the sales, engagement and conversions of influencer campaigns, from someone who has managed influencer and brand collaborations for over five years.

Join this class if you want to track the progress and measure the value of the campaigns you are currently running, or if you want to learn how to proactively achieve a higher-performing ROI in future collaborations.

This class is geared toward students with a basic knowledge of influencer marketing, who are looking to track and measure the success of their influencer campaigns on a granular level. The content will be suitable for brands who may already be conducting an influencer campaign, or who may be planning to conduct one in the future.

Marlon Miguel

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