Have you ever created a wordmark logo for a brand but struggled with the process and want to learn how to add some character and flair to it? This is the class for you!

Hey guys! I'm Khadija El Sharawy, a freelance graphic designer specialized in branding and packaging and I'll be taking you through my entire process on how I design and craft wordmark logos.

Who is this class for?

This class is mainly for those who are well-versed in Adobe Illustrator and have some background in branding and creating logos. But if you're still a total beginner to creating logos, I still recommend you take this class because there are so many insights and tips along the way that you'll pick up and it will help you understand the process better. I always believe the best way to learn is to challenge yourself.

What are we covering in this class?

1- Brand Name & Brief:

We're going to be going over a fictional brand as our main case study today. Understanding a detailed creative brief first, then identifying major keywords to narrow down everything.

2- Moodboard:

Next, we're going to be discussing a visual moodboard that reflects the brand story and concept and understand why these references will help us in our next steps.

3- Choosing Fonts:

Then we're going to be looking and selecting fonts from various websites that I personally use and learn how to narrow our selections down and pick what we're going to work on exactly.

4- Manipulating Fonts:

We're then going to see how I manipulate the chosen fonts on Adobe Illustrator and add elements to it that reflect the brand concept and keep refining that wordmark to the desired outcome.

5- Picking a Color Palette:

We're then going to pick colors according to our moodboard with intentions that reflect the brand keywords.

6- Final Touches:

Then add some final touches to it that'll transform the wordmark to a professional outcome and watch a brand video I created for the brand to see how the work that went into the wordmark can be applied in a real-life launch video.

7- Recap:

By the end of the class, you'll get a refresher of 10 tips of how you can take all of what you learned in this class and apply them on any wordmark and brand you encounter later on.

Tip 1: Understand the brief.
Tip 2: Identify your keywords.
Tip 3: Develop a design concept.
Tip 4: Train your eyes with moodboards.
Tip 5: Invest in fonts and visualize their potential.
Tip 6: Narrow down and channel your time wisely.
Tip 7: Manipulate, modify and craft.
Tip 8: Refine, refine, refine.
Tip 9: Color with intention.
Tip 10: Sprinkle the garnish.
Bonus: Activate the wordmark and tell its story.

To check out my other classes, head over to this one where I go in depth about mastering packaging design and my approach to redesigning a Swiss chocolate brand:

María de Jesús Navarrete Apcho

Graphic Designer

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