We are creating an integrated ad campaign for an electric bikes manufacturer "Zee Bikes" based out of Seattle, Washington. This integrated ad campaign consist of "Headlines", "Brand Manifesto", "TV Script", "Radio Script", "Big Idea".

Headlines:

Your 20 minutes drive just got cheaper and better
Get Active on Your Way to Office - Effectively
Skip the Gym - Get Light Daily Cardio on Your Commute
More Fun Than a Car, Easier Than a Regular Bike
Trade Traffic Frustration for Fresh Air and Effortless Motion
Go Green Without Going Broke: The Budget-Friendly - eBikes
No Sweaty Clothes, No Traffic Stress - Just Smooth Riding
Ditch the Gas Station, Not Your Commute
Smarter than Driving, Faster than Walking
The Smartest 30 Minutes of Your Morning

Brand Manifesto:

You spend thirty minutes just to travel a few miles, burning through money and patience before your workday even starts.

Standard bicycles ask for too much sweat, public transit forces you onto someone else’s schedule, and driving feels like a daily tax on your time and wallet.

We believe getting to work shouldn't be the worst part of your morning. We build electric bikes because moving through your city should save you time, save you money, and give you back control of your day.

We don't design for mountain trails or hardcore cyclists—we design specifically for your daily routine.

Zee Bikes delivers lightweight, dependable, and agile rides built to handle city streets without the steep price tag of traditional e-bikes.

We strip away the unnecessary extras and focus on pure convenience, affordability, and reliability, giving you a smooth ride that works for your budget and your everyday life.

Digital Advertizement:

An Integrated Ad Campaign - Zee Bikes - image 1 - student project

Billboard:

An Integrated Ad Campaign - Zee Bikes - image 2 - student project

TV Script:

[0:00 - 0:05] VISUAL: Close-up of a fuel pump nozzle running up a total: $45… $50… $55. Cut to a driver inside their car, resting their head against the steering wheel, trapped in standstill highway traffic.

SFX: Dull highway traffic hum, distant car horns, dripping gas pump sound.

VOICEOVER: Another morning, another small fortune spent sitting completely still.
[0:05 - 0:12] VISUAL: Sudden transition. A bright, sunny morning on a city street. A rider in smart-casual work clothes glides past the line of stopped cars on a sleek Zee Bike, smoothly turning a corner into a dedicated bike lane.

SFX: Upbeat, energetic indie-pop music kicks in. Crisp, quiet electric motor hum.
[0:12 - 0:20] VISUAL: Quick cuts showing the bike in action: easy lift up three office steps (highlighting how lightweight it is), a quick clip onto the battery charger, and the rider effortlessly locking it at the desk.

VOICEOVER: Meet Zee Bikes. Lightweight, dependable, and built to handle your everyday 30-minute ride without draining your wallet.
[0:20 - 0:25] VISUAL: The rider sits down at their desk, takes a fresh sip of coffee, and smiles—looking energized while co-workers walk in looking exhausted.

VOICEOVER: No gridlock. No parking fees. No sweat.
[0:25 - 0:30] VISUAL: On-screen text and logo: Zee Bikes – Outsmart the Traffic. Subtext: ZeeBikes.com.

VOICEOVER: Skip the traffic. Upgrade your commute today at ZeeBikes.com.

Radio Script:

[0:00 - 0:06] SFX: Blaring car horns, windshield wipers scraping, sound of a cash register chimes repeatedly with every honk.
VOICE (Exasperated Driver): Great. 20 minutes to travel two miles. That’ll be fifty bucks in gas and ten years off my life, please.
[0:06 - 0:14] SFX: Sound of cars abruptly fading out. Replaced by a fresh outdoor breeze, birds chirping, and an upbeat acoustic rhythm track taking over.
VOICEOVER: Let’s change the math. What if your commute actually saved you money and gave you back your time?
[0:14 - 0:23] VOICEOVER: Meet Zee Bikes. Designed in Seattle for real commuters, Zee Bikes are lightweight, dependable, and agile enough to breeze past gridlock. Forget expensive maintenance or sweating through your shirt—just grab your helmet and turn a 30-minute crawl into a 15-minute breeze.
[0:23 - 0:30] VOICEOVER: Stop paying to sit in traffic. Visit ZeeBikes.com today and claim your risk-free test ride. That’s Z-E-E Bikes dot com.
SFX: Pleasant bike bell ring and musical flourish fade out.

Big Idea: "Trade the Tank"

The Core Concept: Every time you leave your car in the driveway and ride a Zee Bike instead, you aren't just commuting—you're directly trading expensive gas tanks, parking fees, and traffic stress for freedom, time, and savings.

How It Raises Awareness:

The "Gas Receipt" Swap: Zee Bikes sets up interactive pop-ups in major city parking structures and commuter hubs. Drivers hand over their latest gas or parking receipt, and Zee Bikes prints them a custom coupon showing exactly how much money they would save over a year by switching to an e-bike, instantly redeemable for a discount on a Zee Bike.
The Traffic Counter Billboards: Dynamic digital billboards placed along heavy traffic corridors track real-time gridlock times. As cars sit stuck, the billboard displays live messaging like: "Cars on I-5: 0 mph. Zee Bikes in the bike lane: 15 mph. Trade the tank at ZeeBikes.com."
The "30-Day Tank-Free Challenge": A social media campaign encouraging commuters to replace just three car trips a week with a Zee Bike. Riders log their saved miles using a simple web calculator, competing for free commuter gear while demonstrating how effortless it is to cut out daily driving costs.

Mano S

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