(Edited)

This is my hard attemp to finish the class project. First is stylescape. I use a lot of white to convey the modern and clean attribute of the brand. The green color is neither too saturated nor too neutral. I had a not really good time finding the suitable imagery for Swift Bite, though the final result looks pretty nice to me.

SWIFT BITE - image 1 - student project

The logo is simply a bird with a leaf shaped wing. The logo type is modefied from font Lufga - Bold, which is a nice and clean typeface. I'm not sure why but the font looks half organic half modern to me. The Tagline is the second one I came up with. After write down tons of idea for the tagline (with the help from Notion's AI), I found that other taglines are just too long or not really suitable to the brand tone of voice.

SWIFT BITE - image 2 - student project

SWIFT BITE - image 3 - student project

SWIFT BITE - image 4 - student project

SWIFT BITE - image 5 - student project

SWIFT BITE - image 6 - student project

SWIFT BITE - image 7 - student project

SWIFT BITE - image 8 - student project

Here are some more mockup that I spent tons of time to find. Since I'm a beginner in this design world, I'm not really good at choosing what to put in a mockup, such as infomation, pattern, images. So I really hope you can give me some advice with that.

After I read Jeremy's feedback, I searched for some mockup that suits well for this project. Still, it's really hard for me to find mockups that's both realistic and relevant to the brand. After a few days of constant searching, I chose the 2 mockups right below. I know it's not really realistic, but I think they fits nicely to brand.

SWIFT BITE - image 9 - student project

SWIFT BITE - image 10 - student project

Finding suitable mockups for "TAKEAWAY FOOD OF MODERN ORGANIC BRAND" is not easy, so I think about put more categories to it, like local vegetables, organic meat. Then I try to make packaging for those things.

This is the first time I seriously do some packaging designs. After this, I think I need some packaging design class :)

SWIFT BITE - image 11 - student project

And some class for Social Media too!

SWIFT BITE - image 12 - student project

SWIFT BITE - image 13 - student project

SWIFT BITE - image 14 - student project

SWIFT BITE - image 15 - student project

As you noticed. I make the presentation look like those AWESOME PRESENTATIONs on Behance. Because I think it's time to put something good on my Behance profile. That's why after 3 weeks deadline, I still continued to make and improve all of this instead straight up publish on Skill Share.

I really appreciate all the feedback that can help me improve my design further. Thank you very much for your time. And special thanks to Jeremy for create this awesome class for beginner like me.

Luong Hao Phi

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