Now that you are familiar with my personal process for creating memorable and meaningful brands, use the attached Brand Worksheet to create a Positioning Statement and Tagline for either your personal brand or a business of your choosing. Download the Brand Worksheet (Google Doc) here: http://bit.ly/2FMfljO

Use your Brand Worksheet document to create:

A 30-40 words Positioning Statement for your l brand, that covers what you do, how you do it and why you do it. Make sure it communicates your key values, what your customer can expect from your brand or service, and how your business or service answers their human need.
Create a 3-5 word Tagline that summarises your Positioning Statement.

In order to use this document you will need to make a copy. To do so, select File (in the upper left hand corner) → Make a Copy → Save to your drive to create your own editable version of this Google Doc (note: you’ll need a Gmail account).

Alternatively, you can download the template as a word document. To do so, select File (in the upper left hand corner) → Download as → Microsoft Word (you will not need a Gmail account for this).

Submit your completed Brand Worksheet Link (the shareable Google Doc, PDF or Word Doc) and share your results with the community. Get creative and create a graphic to showcase your positioning Statement and Tagline options using a free online design tool like https://www.canva.com/ or any of your favourite Adobe Cloud design programs if you have access to those.

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So you've crafted a perfect Brand Strategy and written an amazing Positioning Statement, but what's next? How do you actually start to visualise the new brand in all of it's glory?

This is where my latest class comes in – Beyond a Logo: Design an Overarching Brand Visual System.

Lucian Mocan

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