Lucas (CW) & Kazuo (AD) are a Brazilian creative team with over 20 years of experience in advertising. They’ve worked at agencies like Goodby Silverstein & Partners, McCann NY, CP+B, and BETC, creating work for global brands such as BMW, Budweiser, Smirnoff, Puma, Google, Microsoft, and ESPN.

Their portfolio includes high-impact campaigns and bold, low-budget ideas brought to life with creativity and persistence. From a pop-up restaurant to a typeface that helped preserve a native language, their work often challenges traditional formats and expectations.

They have been recognized at major international festivals including Grand Prix at Cannes Lions, D&AD, The One Show, ADC, and Clio.

Lucas and Kazuo also teach at Miami Ad School and the D&AD Shift program, helping the next generation of creatives find their voice and break into the industry. They are the authors of Principle: 128 Lessons on How to Build a Creative Career in Advertising.

Lucas Ribeiro and Kazuo Kubo

Creative Directors

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