Graphic simplification is a method used by graphic designers to make memorable and iconic designs, in this course you will learn the necessary simplification techniques to bring objects into their simplest form through analyzing and sketching.

We will carry out a fictional project for an antivirus company whose only requirement will be the graphic simplification of an animal, in this case, a gorilla.

This course is focused on the technical side of logo design which means we will not cover the briefing questions and other theory stuff, but you can download a document with the questions you can ask in the discovery phase.

So here is a brief list of what we will cover in this course:

Searching and analyzing Images
Graphic simplification techniques
Sketching
Vectorizing
How to choose the suitable Typeface
Presentation

Requirements:

Adobe Illustrator CC (I'm working with the latest version)
Basic knowledge of Logo design and Illustrator

After this course and some practice, you should be able to design any logo in a minimalist way using the techniques you learn, so your brand looks simple and memorable.

Leslie Gordon

Photoshop and Illustrator Fan

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