Business Strategy Masterclass

Business Strategy is a cornerstone of Business Management Consulting. The Business Strategy Process can be simply summarised:

Set Objectives
Company and Market Analysis
Strategic Option Evaluation
Financial Confirmation
Strategy Selection

In this Course you will discover the Essential Business Strategy Topics along with Business Models and Frameworks taught in every leading MBA School:

Business Strategy Design
Business Model Canvas
Lafley and Martin's Five Step Strategy
Hambrick and Fredrickson's Strategy Diamond
Change Over Time: Life Cycle Models
Industry Life Cycle
Business Life Cycle
Product Life Cycle
Corporate Funding Life Cycle
External Environment Analysis PEST and PESTEL Analysis
PEST
PESTEL
Internal/External Analysis
SWOT
TOWS
SOAR
Industry Analysis
Porter's Five Forces
Porter's Generic Strategies
Value Chain Analysis
Market Growth/Market Share
BCG Matrix
Competitive Advantage
Core Competency
VRIO
USP
ADL Matrix
Growth Strategy Options
Ansoff Product Market Mix
Organic vs Inorganic
Blue Ocean
Competitive Analysis Evaluation
Competitive Analysis Matrix
Connecting Finance and Strategy
3 Statement Integrated Financial Model
Strategic Planning
Strategic Planning Process
Mintzberg's Five Configurations

Course PDF Slidedecks

You can download the PDFs of every slide deck for this course from this dropbox link:

https://www.dropbox.com/scl/fo/q0zmhlfn028slpykraivs/h?dl=0&rlkey=km2swelq1n03himig3667tp9s

This is free and does not require any signups.

* This dropbox folder contains ONLY supporting materials for this course and NO other content. All content meets Skillshare's terms and conditions. This is the only way to make this content available to students and its completely free to download

All the lectures and supporting files are numbered sequentially so that you can easily match up the files to the video lessons.

Course Summary

This is a summary of the course topics and lectures.

What is MBA Level Business Strategy?

To understand a definition of Business Strategy, the Vision and Mission Statement and the three hierarchy levels within a firm

3 What is Business Strategy?

4 Business Vision and the Mission Statement

5 The Strategy Hierarchy in a Firm

Designing Your Business Strategy

Discover tools and frameworks for designing a business around a strategy with the Business Model Canvas and then a strategy around a business with the Five Step Strategy and Strategy Diamond

6 Introduction to Business Strategy Design

7 Business Model Canvas Checklist.pdf

7 Business Model Design with the Business Model Canvas

8 Business Model Canvas Template

9 Lafley & Martin’s Five Step Strategy Model

10 Hambrick & Frederickson’s Strategy Diamond

Business Strategy Over Time: Life Cycle Models

Understand how the dimension of time affects Business Strategy. Time is often the dimension absent from most business models and frameworks so its important to cover it here.

11 Understanding Life Cycles

12 The Industry Life Cycle

13 The Business Life Cycle

14 Product Life Cycle

15 Corporate Funding Life Cycle

External Strategic Environment of the Firm: PEST and PESTEL Analysis

Here we discover how to evaluate strategically the external environment of the firm using PEST and PESTEL analysis

16 External Analysis Using Broad Factors

17 PEST Analysis

18 PESTEL Analysis

19 PESTEL Analysis Template

20 CASE STUDY EXERCISE/ PESTEL Analysis of Starbucks

21 CASE STUDY/ PESTEL Analysis of Starbucks

22 CASE STUDY EXERCISE/ PESTEL Analysis of Global Aviation Industry

23 CASE STUDY/ PESTEL Analysis of Global Aviation Industry

Strategic Options arising Internal and External Analysis: SWOT, TOWS and SOAR

Now we discover how to compare and contrast Internal and External Factors, and how the present attributes can influence and impact the future.

24 Strategic Options from Internal and External Analysis

25 SWOT Analysis

26 Conducting A SWOT Analysis

27 SWOT Analysis Template

28 TOWS Matrix Analysis

29 TOWS Analysis Template

30 SOAR Analysis

31 SOAR Analysis Template

32 CASE STUDY EXERCISE/ SWOT Analysis of Amazon

33 CASE STUDY/ SWOT Analysis of Amazon

Michael Porter - Industry Analysis, Generic Strategies and Competitive Advantage

Discover the Business Strategy Models of Michael Porter taught in all MBA courses: Industry Analysis, Generic Strategies and Competitive Analysis

34 Michael Porter and Business Strategy Analysis

35 Industry Analysis and Introducing Michael Porter

36 Competitive Forces Model - Porter’s Five Forces

37 Full list of Porter’s Five Forces factors

37 Full List of Porter’s Five Forces Factors Slide Deck

38 Five Forces Template

39 CASE STUDY EXERCISE PORTERS FIVE FORces Global Aviation Industry

40 Case StudyPorters 5 Forces Global Airline Industry

41 Generic Strategies and Industry Forces

42 Value Chain Analysis

43 Value Chain Template

Strategic Prioritisation: Boston Consulting Group (BCG) Growth Share Matrix

Understand how to apply the Boston Consulting Group BCG Matrix to prioritise which businesses to invest in and grow using this easy to understand 2x2 Matrix model.

44 Boston Consulting Group (BCG) Matrix

45 BCG Matrix and the Life Cycle

46 BCG Matrix Advantages and Disadvantages

47 Adapting the BCG Matrix

48 Boston Consulting Group (BCG) Matrix Template

49 CASE STUDY EXERCISE BCG MATRIX Facebook

50 BCG Matrix Case Study/ Facebook

51 CASE STUDY EXERCISE BCG MATRIX Apple

52 BCG Matrix Case Study/ Apple

53 CASE STUDY EXERCISE BCG MATRIX Unilever

54 BCG Matrix Case Study Unilever

Building Sustainable Competitive Advantage

Use the Core Competency Model. VRIO analysis, USP and the ADL Matrix to understand how to evaluate and create Sustainable Competitive Advantage

55 Competitive Advantage - Deriving Strategy from Inside the Firm

56 Core Competency

57 VRIO - Resources to Competitive Advantage

58 CASE STUDY EXERCISE Core Competency & VRIO Apple

59 Core Competency Case Study - Apple

60 Defining the Unique Selling Proposition

61 ADL Matrix - Understanding Your Competitive Position

62 ADL Matrix Template

Growth Strategy Options

Selecting the right strategic is critical to success and he Ansoff Product Market Matrix, combined with consideration of Organic and Inorganic growth provides a path to choosing the right strategy

63 Ansoff Matrix - How to Grow Your Business

64 Organic vs Inorganic Growth

65 Internal and External Growth Strategies

66 CASE STUDY EXERCISE Growth Strategy Analysis Amazon

67 Case Study - Analysis of Amazon's Growth Strategy

Strategic Responses to Mature and Declining Markets

Discover how to respond radically to a market in decline with Blue Ocean Strategy.

68 Blue Ocean Strategy

69 Blue Ocean Strategy Case Study - Apple iPhone

70 Comparing Red and Blue Ocean Strategy

71 How to Survive in an Over Fished Ocean

How to Create a Competitive Analysis on a Page

Now you understand your competitive position, compare and contrast it to that of your competitors with this simple to use one page Comparative Competitive Analysis Framework

72 How to Create a Competitive Analysis on a Page

Connecting MBA Strategy and Finance with Financial Modelling

Discover the importance of the Three Statement Integrated Financial Model to Strategy and how to create your own Financial Model

73 Making the Connection between Strategy and Finance

74 What is an Integrated Financial Model?

75 Key Drivers of an Integrated Financial Model

76 Model Structure

77 Model Schedules

78 Chart of Accounts

79 Financial Statement Inputs and Outputs

80 10 Steps to Building an Integrated Financial Model

81 Summary of the Strategic Analysis Process

Implementation: Understanding the Strategic Planning Process

Discover the steps to creating and implementing your own Business Strategy using the Four Step and Six Step Frameworks. Mintzberg's Five Configurations to understand Strategy implementation in a firm.

82 Understanding the Strategic Planning Process

83 Four Step Strategic Management Process

84 Strategy Formulation in Six Steps

85 Mintzberg’s Five Configurations

Summary and Wrap Up

86 Course Summary and Wrap Up

I very much hope you enjoy this Course

Best regards

John

Leonardo Robutti

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