Craft a blog pitch with a brand in mind.

Get started: what do you love to write? Select 2 or 3 core topic areas that you’re passionate about.
Pick a brand: What’s your ‘dream client’ that you’d pitch to, within those categories?
Goals: What are some business goals that this brand might have, that you can help achieve through content marketing? (app downloads, lead generation, thought leadership, sales, etc.)
Pitch: How will you sell yourself as a writer in your pitch? Why are you awesome for this job?

Start writing your blog pitch in the Project Gallery – even in rough draft form. This is a great place to get feedback from fellow writers, revise your pitch, and make connections to grow in your freelance career.

If you've done content marketing before and already have a published post, please share a link!

RESOURCES

Guidelines for Crafting Your Pitch

Contently's Style Guide for Brands (PDF attached)
Example Pitch (PNG attached)
"5 Marketing Tips for Getting Work to Come to You" (resulting post from the above pitch)

Strong Examples of Branded Content

Marriott Traveler Magazine (content marketing)
GE Reports (content marketing)
Netflix + The New York Times (native ad)

Other Useful Readings

The Freelancer (Contently's news and advice blog)
"What Murakami and Other Literary Giants Learned From Brand Writing"
"5 Freelancers Share Their Worst Client Horror Stories"
"A Journalist’s Guide to Sponsored Content Ethics"

Recommended Skillshare Classes

Content Marketing: Blogging for Growth (Eric Siu)
Copywriting for Startups (Allison Esposito)
Writing for Online Engagement: Fiction in a Digital World (Rebecca Sky)

Lea Bolante

Freelance Writer

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