Want to understand how to take advantage of Instagram to grow an audience online, gain authority, close brand deals and increase your revenue? Whether you’re an individual or a business, I’ve got you covered.

Have you ever wondered how these “influencers” are able to create huge communities, live out of doing what they love and sell their work to thousands of people without investing a single penny into traditional advertising?

Well, in this course I’ll show you the secrets of how social media truly works and how you can exploit those secrets to grow and, eventually, start monetising your presence online.

In this class you’ll learn to:

Understand exactly how Instagram works
Choose your niche & optimize your profile
Plan and create content that reaches more people using the right tools
Post stories, feed posts and reels exploiting the IG SEO
Expand your personal branding
Grow on multiple platforms at the same time

Benefits of having a strong online presence:

Expand your business and grow your revenue
Be seen as a creative
Get brand deals & free gear
Build authority
Sell your own physical or digital assets

While in the past, Instagram and social media were just an opportunity, today they are the number one marketing tool for professionals working in creative industries.

Since I started taking this social media thing seriously, I was able to transform my passion for photography and videography into a very profitable full-time job. In just a couple of years, I was able to create a community of more than 1M people between Instagram and TikTok.

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Why this class?

Today we have the biggest opportunity ever to grow as individuals or as a business on social media. All the main platforms (Instagram Reels, TikTok, YouTube shorts, Pinterest etc) are giving high priority to the growth of creators and businesses that entertain the users. If you understand how to create the right content, you can skyrocket your accounts, sales and authority in your industry.

Who is this for?

Creatives, like photographers and artists, who want to build an online audience, start earning money doing what they love, expand their business or approach brands more effectively.

This course is designed for those who don’t already have an established presence online and are not very familiar with Instagram and other platforms. Despite being designed for beginners, towards the end of the course you’ll be challenged with a few advanced lessons that will make you start thinking about long-term strategies and powerful techniques to grow on multiple platforms.

Do you need expensive gear to create cool content?

Everything you need is just a smartphone. During the course, you will learn that the quality of the audio/visual is even that important. The strategy and the meaning behind the content are much more important.

Are you qualified to teach this topic?

While I used to be a commercial videographer for brands, during the first lockdown I started teaching photo/videography tips on TikTok, Instagram and YouTube where I now count more than 1M followers among the first two platforms. In less than a year I was able to transform my passion (photography) into a profitable full-time job, all thanks to posting on social media.

Kutlu Balcı

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Company

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Teaching