The MBA Marketing Strategy & Analytics Masterclass is designed by Navdeep, Product Manager at Atoa Payments and an MBA graduate from IBS Hyderabad. This course blends the academic depth of top global MBA programs with the real-world application used by FAANG and Unicorn startups.

Whether you’re preparing for GMAT, planning to pursue an MBA, or already managing marketing campaigns in a real business, this course will give you a complete understanding of Marketing Strategy, Business Models, and Marketing Analytics from fundamentals to advanced applications.

By the end of this course, you’ll be able to:

Understand core marketing frameworks like STP, 4Ps, 7Ps, and BCG Matrix.
Analyze company strategies using tools like SWOT, Value Chain, and Business Canvas.
Evaluate marketing performance metrics such as CAC, LTV, and campaign ROI.
Apply data-driven analytics to segment users, optimize conversions, and run A/B tests.

Each section includes conceptual video lessons, case studies (Apple, Amazon, Tesla, Samsung), and hands-on exercises designed to make you think like a marketing manager and data-driven strategist.

Course Structure & Video Lessons 1. Introduction to Marketing

What is Marketing?
4Ps and 7Ps of Marketing Mix
What is Marketing Management?
STP (Segmentation, Targeting, Positioning) Framework
Building a Value Proposition
Holistic Marketing Approach

2. Business & Market Analysis

What is SWOT Analysis?
SWOT Analysis of Amazon
Understanding Product Life Cycle
Value Chain Analysis & Tesla Case Study
What is a Business Strategy?
Corporate, Functional, and Business-Level Strategies (Samsung Case)
Vision, Mission, Goals, and Objectives (Amazon Case)

3. Product Strategy & Portfolio Management

What is the BCG Matrix?
Apple’s BCG Matrix
Limitations of BCG Matrix
Assignment: BCG Matrix Application for a New Brand

4. Marketing Analytics Essentials

Introduction to Marketing Analytics
The Four Types of Analytics (Descriptive, Diagnostic, Predictive, Prescriptive)
How STP & 4Ps Shape Marketing Analytics
Exploring Marketing Data Sources
CAC, LTV & Their Relationship
Selecting the Right KPIs (Spotify Case Study)
Assignment: Evaluate Retention & Revenue from Campaigns

5. Hands-On Marketing Analytics Exercises

Campaign Performance Analysis
Calculating Customer Acquisition Cost (CAC)
Funnel Analysis: From Impressions to Signups
Channel Attribution Analysis
Segmenting New Users by Acquisition Source
A/B Testing for Landing Pages
Evaluating the Impact of Discounts on Acquisition

6. Market Segmentation & RFM Analysis

Introduction to Market Segmentation
The Four Major Types of Segmentation
RFM Analysis for E-Commerce
Interpreting RFM Results
Clustering & K-Means Explained (Practical Exercise)

7. Predictive Analytics in Marketing

What is Predictive Analytics?
Simplified Overview & Applications
Using Regression to Forecast Marketing Outcomes
Practical Exercise: Predicting Customer Retention

Who This Course Is For

MBA aspirants preparing for GMAT or top B-schools
Product Managers, Growth Marketers, or Analysts learning strategic marketing
Startup founders and professionals working in tech, e-commerce, or fintech
Students who want to bridge theory and business analytics practice

Ken Wolfson

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