Experienced Digital Marketing Director with over 15 years of experience in SaaS, telecommunications, and E-commerce. Spearheaded marketing channels as VP of Marketing for early-stage start-up PracticePanther and scaled it to one of the top 3 in the legal management software vertical (Acquired by Alpine Investors '18).

Expertise and Skill Areas

Digital and Traditional Marketing
Brand Strategy and Positioning
Customer Experience and Loyalty Marketing
UX/IX Design Optimization
Strategic Communications / Crisis Management
Advanced Analytics
Marketing Automation
Editorial Planning and Creative Development
AI-Generated Content Marketing
Media Planning / SEM / SEO
Innovation and New Product Launches
Lifecycle Marketing including Acquisition, Retention, Reactivation
Digital Product Development
Development of High Performing Matrixed Teams
Partnership, Vendor, Influencer Management
Consumer Insight Research
Paid & Organic Social Strategy / Community Management

Certifications

Google Search
Google Display
Google Analytics

Julian Castrillon

Digital Marketing & Branding Specialist

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Teaching