Create a style scape for barbershop products brand.

PROJECT DESCRIPTION

Let's practice the concepts we learned in this course! You can use any tools you want, Photoshop, Illustrator, Corel Draw, or even not a computer at all. The most important concern here is to use the best tool that will allow you to work with your creativity, and create an appealing visual communication. You can even not use the computer. You can try to do it by hand, cutting paper, gluing from magazines and newspapers, printing images and text, or drawing. Try to use the technic that suits your vision about the exercise the most.

The objective here is to practice how you can manage to create a communication environment that can point the design of the brand to one possible right direction. Using the concepts of:

Color
Shape
Contrast
Hierarchy
Balancing

You can use the files on the resource folder to create a style scape based on mine, but I strongly advise you to do your own research and come with your own solution for a visual identity of a brand that will sell barbershop cosmetics. In this case, you don't have to be afraid of using images from google or other authors, because what you will create is not a final work, it's only a reference that is going to guide your work and also be an inspiration when you have a creative break. So you can look for the images on Pinterest, Google, or even some free stock photos websites like Unsplash, or Pexels. But one way to get your creativity to the next level is to take references yourself, take photos of objects that may be interesting to the brand, and use other references from the real world.

The result should be a style scape that can give some visual examples of graphism, color, and layouts. So organize your design in separate blocks of information, one section for visual references, interesting competitors that may inspire the brand (packaging references), one with the personality of the brand, with other possible interests of someone who is this brand's client. Also, include an image of the person who would be an ideal customer for this brand. It can be a famous person or a person with a particular style, age, and any other characteristics you find essential to the development of the brand. And to finish also include some type possibilities, don't forget to consider it the shape of the chosen typefaces, as the shapes will impact directly on the message of the brand.

Upload your project to the Project Gallery in PDF, on one page the style scape and on the other, explain the reason you choose each reference, color, and typeface.

Enroll and send me your style scape by GMT May 31, 2020, to get a FREE copy of my ebook Color in Graphic Design. A book filled with all the information you need about color in graphic design, such as: how do we see color, creating color pellets, color systems, the meaning of colors, and much more. You will receive the ebook via email.

FAQs

What is the size of a style scape?

I use 4600px x 1080px. But it is really up to you. If you feel you need a different format go ahead and use the size you need, keep in mind sometimes your clients will be more satisfied if they have a printed version of the style scape, so use a size that would make sense if printed. You can use https://papersizes.io/ to get a better idea of the printing sizes.

How do I start?

Start by looking for other brands that are already on the market, look to what they do, and think about what you would change or how you would make it different.

What texts should I use?

You can explain some of your concepts, and some of your decisions to get a paragraph of example. if you don't want to, just use placeholder text from https://www.lipsum.com/

CONTENT OF THE RESOURCE FOLDER:

File with the document from the Contrast, and Hierarchy lesson.
My complete style scape.
My unfinished style scape so you can assemble it.

Johanna Nicoleau

--

1