Have you been wondering how to create home decor wall art that is sought after and in demand? Do you want to add to your income by producing gorgeous, large wall art pieces? This class will help you figure out a strategy for doing that…

In the mass market of wall art, being in the know on the latest trends is essential to staying relevant and up to date with our work. It is hard to ignore the trends we see running through modern new visual art work. There is a reason we see certain subject matter and themes become trendy.

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For instance, there is a current trend of alcohol ink and marbling, a very sensual and organic art form surging in popularity right now. We are also seeing a huge movement in bold, expressive, textural and simple abstract art.

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And what about color? It is hard to ignore what is currently “in style”.

I want to go over several of the trends I think can be long-term design shifts that will last not just for months, but for years to come. If you are a visual artist or photographer who has wondered how to transition from selling only through your POD sites, your personal retail store, your e-commerce site, galleries and art and craft shows and sales, this is the class for you.

Learn how to produce the type of work licensing agents are looking for. Help them make the deals you need to start profiting from the sale of your art on a mass scale.

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Knowing the trends is important to build a successful body of artwork. It is good to be informed about the trends, but how can we research them? Every year there are a variety of trends that emerge. There is something for everyone, and fads which last more than a year or two can become recognized as trends. Those which have lasted more than one year are those I focus on in this class. Every trend discussed in the class is backed up with examples and explanation.

Being a designer comes with an innate responsibility to be in the know of the latest creative developments, worldwide, as this directly affects our choice of products, colors and styles. My hope is that after seeing all the examples and explanations, you can better grasp how the trend will look on the art pieces you plan to produce. The focus for this class is mass appeal large wall art.

Are you primed to create artwork and paintings that will become wildly popular and help you build up revenue? That’s completely achievable once you’re able to forecast and research using the methods discussed in this class. It has worked for me, so why not you?

The key concepts I will include:

Review of my techniques and variables affecting today’s market
An overview of what is trending now in home décor artwork
Methods to predict color trends early
Approaches you can take in your creative work moving forward

This is a great course for you to take no matter what your purpose for the artwork you create. Start straight away, so you can be benefitting from your knowledge immediately in your art practice!

Intro:

This short intro will give you an overview of the class.

Lesson 1: Inspiration, Examples and Overview

In this lesson, I will show you how I am inspired to create art for wall décor. I will show you what I get for inspiration from my licensing agent, what the publishers send out for inspiration, and how to search out trends that lead to both publishers and interior designers.

Lesson 2: Looking at Line Art and Statement Portraits

Here we will look at my work as it has evolved over the years and we will talk about three popular current categories, line art, statement portraits and botanicals.

Lesson 3: Abstract Art and Beyond

In this lesson, we will look at abstract art and talk about why it is an important and timeless trend. We will also discuss why we look at trends in general. Finally, we will look at specific trending artists to observe their techniques.

Lesson 4: Looking at Color Trends

Within this lesson, we will look at color trends and I will teach you how to find out about trends for this year and a peek at the future. This is a key skill so you can help yourself in the future.

Lesson 5: Project: A Gallery Wall Mockup

This is the project I suggest you do for fun as you begin your journey of looking at trends in wall art décor. I will walk you through all the steps and show you where you can find more reading material.

Outro

We will conclude everything in this lesson with a chat about next steps.

Concepts covered:

Concepts covered include but are not limited to trend hunting, trend spotting, color trends, style trends, home décor wall art styles, the importance of color in home décor, mockups, marketing your art, working with design supplements, finding online reference, Pantone Color predictions, using Shutterstock for color trend hunting

You will get the bonus of…

around an hour of direction from an instructor who has been in the graphic design business and education for over 40 years
knowledge of multiple ways to solve each design challenge
handouts explaining key concepts
a list of helpful online sites to further your education into surface pattern design.

Jeri Jahns

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