Design a Logo for a Restaurant

ASSIGNMENT

For this project you will use the Gestalt principles of psychology as applied to graphic design to create a logo for a restaurant that features an animal of some kind. The Gestalt principles are used in real world logos every day and are some of the most reliable tools a logo designer can posses.

You choose the type of restaurant and you choose the animal you want to use. Real World Examples:

A penguin as a logo for a yogurt shop.
A monkey logo for a churrascaria.
A shark as a logo for a pizza place.

DELIVERABLE

A finalized logo for a fictional restaurant created from scratch, including color and typography. Example:

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RESOURCES

View my Sample Project as an Example of the process of going through the class.

Example Project

Logo Design Books

Places to Research Logos

www.dribbble.com
www.logolounge.com (requires membership)
www.logopond.com
www.designspiration.net
There are many other run of the mill sites that are worth perusing as well but not all of the content is always as high of a quality, they include things like Logo Faves and Logospire.

More Gestalt

Illustrator Drawing Tutorials

Jenna Hill

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