I'm an illustrator/designer and have recently gotten interested in surface pattern design. I liked my previous logo but it didn't work well as a watermark on patterns and needed to be simplified.

Logo Revisited - image 1 - student project

For INSPIRATION I went to vintage pottery identity stamps to tie in with the flower pot on the original and to keep it simple.

Logo Revisited - image 2 - student project

Logo Revisited - image 3 - student project

As Faye suggested, I started doodling and started with my initials.

Logo Revisited - image 4 - student project

At the end of doodle page one, I was really happy to see a butterfly emerge from my initials! It is in keeping with the type of work I do and also has personal meaning - yay!

Logo Revisited - image 5 - student project

I just kept making marks until I found one that worked!

Logo Revisited - image 6 - student project

My color swatches taken from my photos.

Logo Revisited - image 7 - student project

Tried lots of colors and orientations.

Logo Revisited - image 8 - student project

I settled on a mint green and grey. I think it works pretty well both horizontally and vertically.

Logo Revisited - image 9 - student project

Logo Revisited - image 10 - student project

I made a pattern to go with the logo. One green and one reverse for the more flexibility.

Logo Revisited - image 11 - student project

Stationary mock ups.

Logo Revisited - image 12 - student project

A few web page ideas.

Logo Revisited - image 13 - student project

Thanks for a great class Faye!! As you mentioned, designing a logo for yourself isn't easy! But your clear instruction and suggestions made it less painful and ultimately, fun.

Jean Ruth

illustrator and designer

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Company

Community

Teaching